I feel like I learned a lot from Paharia’s (2013) Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. I knew almost nothing about loyalty programs before, only what the casual observer would know from lived experience. For example, I have seen how my mother is…

In chapter 8 of Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement, Paharia (2013) gives four steps in order to make and use a Loyalty 3.0 program which are “plan, design, build, and optimize” (p. 190). Chapter 8 covered the first step to making and…

Chapter three of Paharia’s (2013) book Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement was extremely informative on the topic of big data, giving enough detail to have a general understanding of what big data is and the capabilities it has. Paharia started off this…

As I read through the second chapter of Paharia’s (2013) book Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement, I related to the intrinsic motivation explanations, and some things began to make sense. I feel like I understood more about myself and how I work…

The first page of the first chapter of Paharia’s (2013) book Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement hooked me in by opening my eyes to this concept: loyalty programs that are generally used do not actually create loyal customers. Paharia (2013) wrote, “These…

Christian Colleges fight LGBT students’ lawsuit seeking to block Title IX religious exemptions An LGBT group filed a lawsuit against the Department of Education in an attempt to stop students from getting federal financial aid who go to religious colleges that uphold traditional values. The students who identify as LGBT…

Sylvester Stallone Will Not Reprise His Role of Rocky Balboa in Creed III The actor Sylvester Stallone has decided to step down from his role in the popular “Creed” movies that continue on the “Rocky” franchise. His representative shared this information but gave no reason for the decision. Michael B…

Tennessee Man Finds His Lost $1 Million Lottery Ticket In Parking Lot Nick Slatten discovered with great excitement that he had bought the winning ticket worth over $1 million dollars, but he later lost it after running errands. He went looking for it, and he found it in the parking…

Russian hockey player Timur Faizutdinov, 19, dies after being hit in head by puck Timur Faizutdinov, only 19 years old, was playing a playoff game of hockey for his team, Dynamo St. Petersburg’s junior team, when he was hit in the head by a hockey puck. He was rushed to…